Try Quests to earn NEARDigging Deep into User Retention: NEAR, Arbitrum, Optimism
This analysis delves into the user retention strategies of three prominent blockchain platforms: NEAR, Arbitrum, and Optimism. We explore how NEAR's "killer apps" - Kaikai and Sweat - have attracted a substantial user base, while major Ethereum Layer 2s, Arbitrum and Optimism, utilized airdrops and liquidity mining programs. The central question we address is: do users tend to depart once incentives disappear, and do they continue engaging with blockchains during non-incentive days?